Digital Marketing Course
RKCLs Digital Marketing Basic course (Code - RCDM) is tailored for individuals eager to enter the dynamic world of online marketing. This course provides a solid foundation in key digital marketing concepts, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and analytics. Through practical exercises and real-world examples, participants will learn how to effectively reach and engage target audiences, create compelling content, and measure the success of digital campaigns. Ideal for beginners, this course will equip you with the essential tools and strategies needed to navigate the digital landscape and start building a successful online presence.
Skills You Learn -
Under the RKCL's Digital Marketing Basic course, you will learn the following key skills:
- Digital Marketing Introduction: Overview of digital marketing concepts, strategies, and its role in driving business growth.
- Website & Email Marketing: Creating and optimizing websites for lead generation, user experience, and conversion; strategies for building and executing effective email campaigns.
- Customer Relationship Management (CRM): Understanding CRM systems, managing customer data, and using CRM tools to enhance customer engagement and retention.
- Search Engine Optimization (SEO): Techniques for improving website visibility on search engines, including keyword research, on-page and off-page SEO strategies.
- Google Analytics: Setting up and using Google Analytics to track website traffic, understand user behaviour, and measure the effectiveness of marketing campaigns.
- Pay-Per-Click (PPC) & Google Ads: Fundamentals of PPC advertising, setting up Google Ads campaigns, keyword bidding, and optimizing ad performance.
- Social Media Marketing: Utilizing platforms like Facebook, Instagram, and YouTube for brand awareness, audience engagement, and driving conversions.
- E-Commerce Marketing: Strategies for promoting products and services online, optimizing e-commerce sites, and increasing sales through digital channels.
- Online Reputation Management (ORM) & Influencer Marketing: Techniques for managing a brand’s online reputation, leveraging influencers to reach a broader audience, and building trust through authentic endorsements.
- Mobile-Based Marketing: Strategies for mobile marketing, including app-based marketing, SMS campaigns, and mobile SEO.
- Role of AI in Digital Marketing: Understanding how artificial intelligence is transforming digital marketing, including chatbots, predictive analytics, and automated content creation.
- Latest Trends: Insights into current and emerging trends in digital marketing, such as voice search, geo-fencing, augmented reality, virtual reality, etc.
- Case Studies: Analyzing real-world case studies to understand successful digital marketing strategies and learn from industry leaders' experiences.
These topics will provide you with a comprehensive foundation in digital marketing, preparing you to market products and services online effectively.
Job Prospects -
Completing the RKCLs Digital Marketing Advanced course can lead to various job prospects, including key job roles like:
- Digital Marketing Manager: Oversee and manage comprehensive digital marketing strategies and campaigns across various channels.
- SEO Specialist/Manager: Lead advanced SEO strategies, including technical SEO and local SEO, to enhance website visibility and rankings.
- PPC/SEM Specialist: Develop and manage sophisticated PPC campaigns, including complex bidding strategies and performance optimization.
- CRM Manager: Implement and manage advanced CRM systems, focusing on customer segmentation, personalization, and data-driven marketing.
- Social Media Manager: Create and execute advanced social media strategies, including influencer collaborations and data-driven content plans.
- E-Commerce Marketing Manager: Develop and execute advanced marketing strategies for e-commerce platforms, focusing on optimization and growth.
- Content Strategist: Design and implement content strategies, including advanced content marketing and distribution techniques.
- Mobile Marketing Specialist: Develop and manage mobile marketing campaigns, including app promotion and mobile-specific strategies.
- Online Reputation Manager: Oversee advanced ORM strategies to manage and enhance brand reputation online.
- AI & Digital Marketing Specialist: Utilize AI tools and technologies to drive marketing innovation, including chatbots and predictive analytics.
- Digital Marketing Consultant: Provide strategic advice and insights to businesses on advanced digital marketing techniques and trends.
These roles leverage advanced skills and knowledge to drive strategic and impactful digital marketing efforts.
Course Eligibility
Learner should preferably be a Class 12th Pass student (Not Compulsory)
Course Duration
- 120 Hours (ideally 3 months i.e., 2 hours daily for 5 days a week)
Admission Process
- To get more details about the batch timing and the admission process, the learner can contact our office or fill out the online contact form.
- Once Admission is confirmed, the learner will receive a User ID and password to start e-learning through the RKCL LMS portal.
Mode of Learning
The learner can choose any of the following options in consultation with RKCL’s Authorized IT Gyan Kendra:
- Learn Online at Center: Learning at Authorized ITGK using ITGK Lab & Internet
- Learn Online at Home: Learning at Home using Home Computer/PC & Home Internet
- Instructor will use Microsoft Teams platform to deliver Live Online training
Medium of Learning
Live online classes will be undertaken by the Instructor via a mix of English and Hindi language
Study Material
Digital Notes (pdf, presentations) will be provided for each topic in the English language
Certification:
A course completion certificate to be issued by RKCL
Course Fees:
Digital Marketing Advance - Rs 14,000/- only per candidate.
Digital Marketing Basic - Rs 9,000/- only per candidate.
Digital Mkt Course Basic Curriculum -
| 1 | Digital Marketing Introduction | 1.1.1 | What is Digital marketing |
| 1 | Digital Marketing Introduction | 1.1.2 | How Digital Marketing Works |
| 1 | Digital Marketing Introduction | 1.1.3 | Challenges and Impact |
| 1 | Digital Marketing Introduction | 1.2.1 | SEO |
| 1 | Digital Marketing Introduction | 1.2.2 | PPC |
| 1 | Digital Marketing Introduction | 1.2.3 | Content |
| 1 | Digital Marketing Introduction | 1.2.4 | |
| 1 | Digital Marketing Introduction | 1.2.5 | SMO |
| 1 | Digital Marketing Introduction | 1.2.6 | Affiliate |
| 1 | Digital Marketing Introduction | 1.2.7 | Video |
| 1 | Digital Marketing Introduction | 1.2.8 | SMS |
| 2 | Website & Email Marketing | 2.1.1 | Basics of Website Design |
| 2 | Website & Email Marketing | 2.1.2 | What is Image Optimization |
| 2 | Website & Email Marketing | 2.2.1 | What is Email Marketing |
| 2 | Website & Email Marketing | 2.2.2 | What tools can help automate email marketing? |
| 3 | CRM (Customer Relationship Management) | 3.1.1 | What is CRM Software |
| 3 | CRM (Customer Relationship Management) | 3.1.2 | Why you need CRM Software |
| 4 | SEO (Search Engine Optimization) | 4.1.1 | What is SEO |
| 4 | SEO (Search Engine Optimization) | 4.2.1 | Importance of keyword research |
| 4 | SEO (Search Engine Optimization) | 4.3.1 | ON Page SEO overview |
| 4 | SEO (Search Engine Optimization) | 4.3.2 | Off Page SEO Overview |
| 4 | SEO (Search Engine Optimization) | 4.4.1 | What is Local SEO and how it differs from others |
| 4 | SEO (Search Engine Optimization) | 4.4.2 | Google My Business Overview |
| 4 | SEO (Search Engine Optimization) | 4.5.1 | Understanding international SEO |
| 5 | Google Analytics | 5.1.1 | How to use Google Search Console |
| 5 | Google Analytics | 5.1.2 | Add Website and Monitor traffic in search console |
| 5 | Google Analytics | 5.1.3 | Basic of Google Analytics |
| 5 | Google Analytics | 5.1.4 | How to view traffic in Google Analytics |
| 6 | Google Ads & PPC (Pay Per Click) | 6.1.1 | Creating Google Ads Search Campaigns |
| 6 | Google Ads & PPC (Pay Per Click) | 6.1.2 | Understand Google Ads |
| 6 | Google Ads & PPC (Pay Per Click) | 6.2.1 | Adding keywords in your search campaign |
| 6 | Google Ads & PPC (Pay Per Click) | 6.2.2 | Finding keyword for your business |
| 7 | Social Media Marketing (SMM) | 7.1.1 | What is Content Marketing and How it important |
| 7 | Social Media Marketing (SMM) | 7.1.2 | How to Generate Content ideas for your Business |
| 7 | Social Media Marketing (SMM) | 7.2.1 | What is social media marketing and why its important for your business |
| 7 | Social Media Marketing (SMM) | 7.2.2 | How to post content on social media |
| 7 | Social Media Marketing (SMM) | 7.3.1 | Creating and Managing YouTube Channel |
| 7 | Social Media Marketing (SMM) | 7.3.2 | How to Upload YouTube Video for better reach |
| 7 | Social Media Marketing (SMM) | 7.4.1 | How to create short video for YouTube Facebook Instagram |
| 7 | Social Media Marketing (SMM) | 7.5.1 | How to post on Instagram for better reach |
| 7 | Social Media Marketing (SMM) | 7.5.2 | Determine Instagram audience and setting up goals |
| 7 | Social Media Marketing (SMM) | 7.6.1 | How to create your company page on LinkedIn |
| 7 | Social Media Marketing (SMM) | 7.6.2 | Setup LinkedIn marketing account |
| 8 | E-commerce Marketing | 8.1.1 | Overview of E-commerce Marketing |
| 8 | E-commerce Marketing | 8.2.1 | What is affiliate marketing |
| 8 | E-commerce Marketing | 8.2.2 | How to grow your affiliate marketing business for e-commerce |
| 9 | Influencer Marketing | 9.1.1 | What is ORM and how its important for your business |
| 9 | Influencer Marketing | 9.1.2 | How to create good reputation online for your business |
| 9 | Influencer Marketing | 9.2.1 | What is influencer marketing |
| 9 | Influencer Marketing | 9.2.2 | How to find good influencer for your business |
Digital Mkt Course Advance Curriculum -
| 1 | Website & Email | 1.1.1 | Website Design and Optimization Strategy |
| 1 | Website & Email | 1.1.2 | Image Optimization |
| 1 | Website & Email | 1.2.1 | Choosing Right Template |
| 1 | Website & Email | 1.2.2 | Eye Catching Headline and Description |
| 1 | Website & Email | 1.2.3 | Choose Content and Clear CTA |
| 1 | Website & Email | 1.2.4 | Time to Decide when to send |
| 1 | Website & Email | 1.2.5 | Mobile Optimization |
| 1 | Website & Email | 1.2.6 | Create Email Campaign Using Mailchimp |
| 2 | CRM | 2.1.1 | How to Choose Right CRM as per business needs |
| 2 | CRM | 2.1.2 | CRM Software Overview: Zoho, Salesforce, Keap, Hubspot etc. |
| 3 | SEO | 3.1.1 | How to optimize website for SEO |
| 3 | SEO | 3.1.2 | What are common SEO Techniques |
| 3 | SEO | 3.1.3 | How to optimize your website from different SEO Techniques |
| 3 | SEO | 3.2.1 | How to do keyword research |
| 3 | SEO | 3.2.2 | Tools to identify best keyword for your business |
| 3 | SEO | 3.2.3 | LSI (latent semantic indexing) keyword and Long-Tail keywords |
| 3 | SEO | 3.3.1 | ON Page SEO techniques |
| 3 | SEO | 3.3.2 | Off Page SEO techniques |
| 3 | SEO | 3.3.3 | Backlinks Techniques and types |
| 3 | SEO | 3.4.1 | How to get good result in local SEO |
| 3 | SEO | 3.4.2 | Choose Right Keyword as per Local SEO (location based) |
| 3 | SEO | 3.4.3 | Work on GMB and other local directories |
| 3 | SEO | 3.5.1 | Schema mark-up for websites |
| 3 | SEO | 3.5.2 | Optimizing Page Speed and Site Audit |
| 3 | SEO | 3.5.3 | SEO Focus Content strategy |
| 3 | SEO | 3.6.1 | What is SEM |
| 3 | SEO | 3.6.2 | Different kinds of Paid Marketing |
| 4 | Google Analytics | 4.1.0 | Practical Introduction & Overview of Google Analytics |
| 4 | Google Analytics | 4.1.1 | Submit Sitemap, Manage Robots Files, crawl report in Webmaster |
| 4 | Google Analytics | 4.1.2 | Understanding different kind of report in Webmaster |
| 4 | Google Analytics | 4.1.3 | Indexing, Experiencing, Shopping and Enhancement Report |
| 4 | Google Analytics | 4.1.3.a | How to set up Google Search Console |
| 4 | Google Analytics | 4.1.4 | How to analysis traffic in Google Analytics |
| 4 | Google Analytics | 4.1.5 | Different channels of Google Analytics |
| 4 | Google Analytics | 4.1.6 | How to monitor Real Time traffic in Google Analytics |
| 4 | Google Analytics | 4.1.7 | Basic of GA 4 (Google Analytics 4) |
| 4 | Google Analytics | 4.2.1 | Types of reporting in Google Analytics |
| 4 | Google Analytics | 4.2.2 | Understanding Audience, Acquisition, Behaviour and Conversation report |
| 4 | Google Analytics | 4.2.2.a | Practical In-depth Learning of Acquisition Report |
| 4 | Google Analytics | 4.2.2.b | Practical In-depth Learning of Engagement Report |
| 4 | Google Analytics | 4.2.2.c | Practical In-depth Learning of Retention Report |
| 4 | Google Analytics | 4.2.2.d | Practical In-depth Learning of Monetization Report |
| 4 | Google Analytics | 4.2.2.e | Practical In-depth Explanation of User and Tech Reports |
| 4 | Google Analytics | 4.2.3 | Understanding Event Analysis and Tracking report |
| 4 | Google Analytics | 4.2.3.a | Practical In-depth Explanation of Events |
| 4 | Google Analytics | 4.2.4 | Understanding GA4 Real time report |
| 4 | Google Analytics | 4.2.4.a | Practical In-depth Explanation of Real Time Report |
| 4 | Google Analytics | 4.2.5 | Explore GA4 and creating new Free form Report |
| 4 | Google Analytics | 4.2.5.a | Practical In-depth Explanation of Creating Free Form Report |
| 4 | Google Analytics | 4.2.6 | Checking Insights and Performance in GA4 |
| 4 | Google Analytics | 4.2.7 | User behaviour and demographic report in GA4 |
| 5 | Google Ads & PPC | 5.1.0(a) | Practical Explanation of Setting up Google Ads |
| 5 | Google Ads & PPC | 5.1.0(b) | Practical Explanation of Google Ads and Difference Between SEO & PPC |
| 5 | Google Ads & PPC | 5.1.0(c) | Full Practical Walkthrough of Google Ads |
| 5 | Google Ads & PPC | 5.1.1 | Understand Google Ads Auction |
| 5 | Google Ads & PPC | 5.1.2 | How to Improve Ad Rank for High Quality impressions and clicks |
| 5 | Google Ads & PPC | 5.2.1 | Choosing right keyword for your business |
| 5 | Google Ads & PPC | 5.2.2 | Adjust keyword on match type - broad match, exact match etc.. |
| 5 | Google Ads & PPC | 5.2.3 | Bid Strategy for search keywords |
| 5 | Google Ads & PPC | 5.2.4 | Portfolio Bid Strategy |
| 5 | Google Ads & PPC | 5.3.1 | Engaging with Responsive Search Ads (RSA) |
| 5 | Google Ads & PPC | 5.3.2 | Enhance Ads with Extension to improve clicks |
| 5 | Google Ads & PPC | 5.3.3 | Try Automated bidding |
| 5 | Google Ads & PPC | 5.3.4 | Maximize Clicks Bidding to improve Clicks |
| 5 | Google Ads & PPC | 5.4.1 | Automatic Scheduling for campaign |
| 5 | Google Ads & PPC | 5.4.2 | Tricks for improving Ad Score/optimization score |
| 5 | Google Ads & PPC | 5.4.3 | Optimize Budget with Performance Planner |
| 5 | Google Ads & PPC | 5.4.4 | App promotion campaigns (Mobile Platform Ads) |
| 5 | Google Ads & PPC | 5.4.5 | Discovery campaigns & Demand Gen campaigns |
| 5 | Google Ads & PPC | 5.5.1 | Billing - payment methods and settings for ads |
| 6 | Social Media Marketing | 6.1.1 | Building a Content Creation Framework |
| 6 | Social Media Marketing | 6.1.2 | How to Write Effective Taglines, Ad Copies CTA etc. for your business |
| 6 | Social Media Marketing | 6.2.1 | Scheduling and time management for social media content |
| 6 | Social Media Marketing | 6.2.2 | How to create catchy headline for your content on social media |
| 6 | Social Media Marketing | 6.2.3 | How to improve engagement and followers on social media |
| 6 | Social Media Marketing | 6.3.1 | Using of Hash Tags, Description, trending tags |
| 6 | Social Media Marketing | 6.3.2 | Title Research and Thumbnail CTA Idea |
| 6 | Social Media Marketing | 6.3.3 | Understanding YouTube Analytics |
| 6 | Social Media Marketing | 6.3.4 | Promoting YouTube Video Using Google Ads |
| 6 | Social Media Marketing | 6.4.1 | Posting time, using of tags in short video |
| 6 | Social Media Marketing | 6.4.2 | Promoting Shorts using Meta Ads and Google Ads |
| 6 | Social Media Marketing | 6.5.1 | Competitor analysis and creating brand on Instagram |
| 6 | Social Media Marketing | 6.5.2 | How to increase followers on Instagram using paid media |
| 6 | Social Media Marketing | 6.6.1 | Understanding sponsored content , Dynamic Ads, Lead form on LinkedIn Marketing |
| 6 | Social Media Marketing | 6.6.2 | Running your campaign and optimize on LinkedIn Ads |
| 6 | Social Media Marketing | 6.7.1 | Understanding which Social Media channel best fit for your business |
| 6 | Social Media Marketing | 6.7.2 | Creating followers base on your social media account |
| 6 | Social Media Marketing | 6.7.3 | Posting schedule and divide budget on social media channels |
| 6 | Social Media Marketing | 6.7.4 | AB Testing on various social media channels for better results |
| 6 | Social Media Marketing | 6.7.5 | Generating Leads and traffic using social media |
| 7 | Ecommerce Marketing | 7.1.1 | Optimize your ecommerce store |
| 7 | Ecommerce Marketing | 7.1.2 | Content marketing for your ecommerce website |
| 7 | Ecommerce Marketing | 7.1.3 | Retargeting for your ecommerce |
| 7 | Ecommerce Marketing | 7.1.4 | Understanding user funnel for better conversion |
| 7 | Ecommerce Marketing | 7.1.5 | Social Media posting rules for your E-commerce business |
| 7 | Ecommerce Marketing | 7.2.1 | What is Live Shopping and how to use it |
| 7 | Ecommerce Marketing | 7.2.2 | Live Shopping Ideas |
| 7 | Ecommerce Marketing | 7.2.3 | How to create Live Content for social media |
| 7 | Ecommerce Marketing | 7.3.1 | Setup affiliate accounts and commission for your business |
| 7 | Ecommerce Marketing | 7.3.2 | How to pitch affiliate for your business |
| 7 | Ecommerce Marketing | 7.3.3 | Become on Affiliate on Ecommerce Website and Earn Commission |
| 8 | Influencer Marketing & ORM | 8.1.1 | Paid marketing roles in ORM (Online Reputation Management) |
| 8 | Influencer Marketing & ORM | 8.1.2 | Optimizing GMB (Google My Business) and local listing for better ORM |
| 8 | Influencer Marketing & ORM | 8.1.3 | Difference between ORM & PR |
| 8 | Influencer Marketing & ORM | 8.1.4 | Customer Sentiment Analysis - Negativity analysis |
| 8 | Influencer Marketing & ORM | 8.1.5 | Crisis management - how to respond during a crisis or controversy |
| 8 | Influencer Marketing & ORM | 8.1.6 | Review portal importance - Quora /reddit.com /MouthShut.com & Glassdoor.com |
| 8 | Influencer Marketing & ORM | 8.2.1 | What is influencer marketing |
| 8 | Influencer Marketing & ORM | 8.2.2 | How to find good influencer for your business |
| 8 | Influencer Marketing & ORM | 8.2.3 | Convenience and closing deals with influencer |
| 8 | Influencer Marketing & ORM | 8.2.4 | Budget and target audience for influencer marketing |
| 9 | Latest Trends | 9.1.1 | What is Mobile Marketing |
| 9 | Latest Trends | 9.1.2 | How to promote your app on social media |
| 9 | Latest Trends | 9.1.3 | How to increase installs of your Android/iOS apps |
| 9 | Latest Trends | 9.10.1 | Programmatic Advertising |
| 9 | Latest Trends | 9.11.1 | Digital-out-of-home (DOOH) advertising solutions |
| 9 | Latest Trends | 9.2.1 | How to setup Chatbots on your app and website |
| 9 | Latest Trends | 9.2.2 | How Chatbots work |
| 9 | Latest Trends | 9.2.3 | How to automate your order processing with Chatbots |
| 9 | Latest Trends | 9.3.1 | What is Voice Search |
| 9 | Latest Trends | 9.3.2 | How to optimize voice search for your website or business |
| 9 | Latest Trends | 9.3.3 | Voice search schema implementation |
| 9 | Latest Trends | 9.3.4 | Writing voice search optimizing content |
| 9 | Latest Trends | 9.4.1 | Role of AI in digital marketing |
| 9 | Latest Trends | 9.4.1.A | Use of AI for content writing & email marketing |
| 9 | Latest Trends | 9.4.1.B | Use of AI for SEO |
| 9 | Latest Trends | 9.4.1.C | Use of AI and voice search for ecommerce |
| 9 | Latest Trends | 9.4.2 | Creating content calendar using AI |
| 9 | Latest Trends | 9.4.3 | How to increase ROI and engagement using AI tools |
| 9 | Latest Trends | 9.4.4 | Best AI tools for your business in digital marketing |
| 9 | Latest Trends | 9.5.1 | How AR works |
| 9 | Latest Trends | 9.5.2 | What are the roles of AR technology in your ecommerce business |
| 9 | Latest Trends | 9.6.1 | What is Geo-Fencing marketing |
| 9 | Latest Trends | 9.6.2 | Understand the need of Geo-fencing marketing for your business |
| 9 | Latest Trends | 9.6.3 | How to promote your business on local search/near me |
| 9 | Latest Trends | 9.7.1 | OTT App advertising |
| 9 | Latest Trends | 9.8.1 | Symphonic Ads |
| 9 | Latest Trends | 9.9.1 | Extended Reality (XR) |
| 10 | Projects | 10.1.1 | Understand the need of digital marketing for your project |
| 10 | Projects | 10.1.1.A | Case Study - Need for Digital Marketing |
| 10 | Projects | 10.1.2 | Run Site Audit for your website |
| 10 | Projects | 10.1.2.A | Case Study - Site Audit run |
| 10 | Projects | 10.1.2.B | Case Study - Practical Site Audit |
| 10 | Projects | 10.1.3 | Finding right category to promote your business |
| 10 | Projects | 10.1.3.A | Case Study - Right Category Choose |
| 10 | Projects | 10.1.4 | Setup and decide budget for your project |
| 10 | Projects | 10.1.4.A | Case Study - Budget Setting |